Wordboard I

I’ve been thinking a lot about moodboards and how it’s bullshit that designers have a cool creative tool to help with their jobs. Designers get all the shiny toys, man.

Copywriters, what do we have? Seeing movies? Drinking scotch? Personally, I prefer bourbon or plain whisky.

I’ve been trying to think of how I can make some kind of moodboard for my writing, something to help me collect a bunch of well written ideas that I can look back at for inspiration or to help me reassess when I get off-track on a project. However, throwing out words and phrases like, “visceral” and “porous oak wood” are only gonna get me so far.

But… well I dunno, maybe they actually will. It’s worth a try so I’m just going to start burst-posting a bunch of ideas, ads, commercials, and other nonsense I find and title them “Wordboards” and see how that turns out. Maybe it’ll evolve into something. Maybe you (yes, you!) could get some inspiration as well. Call it my own curated ad journal. I mean, this is an ad blog, right? I should probably put some authority into it.

Below are some cool ideas I saw or thought about last week that I think are worth remembering. Continue reading “Wordboard I”

Wordboard I

Saul Fia (Son of Saul)

WARNING: SPOILERS FOR SAUL FIA AHEAD.

ALSO, IT’S A PRETTY HEAVY FILM SO ITS GOING TO GET A LITTLE SERIOUS IN THE MIDDLE OF THE AD.
ALSO, I JUST WATCHED CLOVERFIELD FOR THE FIRST TIME AND T.J. MILLER IS IN IT AND I’M STILL RECOVERING LIKE WHAT

I never thought I’d go to a city like Budapest and want to see so many movies. You’d think when arriving in a new place — especially one with amazing sights, nightlife and history — you’d avoid ordinary cultural pastimes. And yet, In my first week abroad, I found comfort the pale blue glow of my (brother’s) Netflix subscription. It was Catch Me If You Can and I was sick, okay? Don’t make me justify myself.

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That movie needs no justification on any grounds except maybe Tom Hanks’ Boston accent. And yet, I still feel like I need to justify it because I’m in Budapest I have to have 100% unique-euro-trip experiences or I’m missing out. Fuck that though, watching movies is survival for me and I’m still not sorry.

“Movies are pleasant little lull’s in the chase scene of life.”

Continue reading “Saul Fia (Son of Saul)”

Saul Fia (Son of Saul)